AI Search Optimisation Expert.

If you're starting to notice that new customers are finding your brand when they "talk" with AI assistants like ChatGPT or Gemini, you're already ahead of the curve. That's great!

But if you're not appearing in those recommendations, now is the time to act. AI search optimisation is where SEO was a million years ago; still achievable without months and years of effort.

I'm Ema, and I help brands navigate this shift you're noticing: more and more people are asking ChatGPT for recommendations rather than Googling.

I can help either as an independent AI search optimisation consultant, as well as through decipher., the GEO agency I founded at the beginning of 2024, which is based in the UK and the UAE.

Before launching decipher. I spent over 8 years working as a freelance copywriter and content strategist on some pretty awesome projects (if I do say so myself…). Some of my favourite ones were working with Publicis on the Batman Oreo campaign, with Spirax Sarco on a heritage-focused content plan for their social media, the World Intellectual Property Organisation on a microsite, or with NTT DATA on content ambassador programmes for NTT DATA, to name a few.

These days, I'm obsessing over AI search optimisation (& talking about it at conferences or writing about it) and particularly, its impact on consumer behaviour, but also the vital part that content plays.